Measuring up

Social media isn't free, if it were maybe there would be less pressure to demonstrate results. Maybe. In reality there's more pressure than ever to justify any resource investment and social media, being the "new kid on the block", carries an additional burden of proof beyond more traditional programs. Meaningful metrics are a must. (say that fast five times)

Based on specific goals and programs, we develop social media measurements that empower more intelligent program management and determine how well your social media initiatives are driving towards overall objectives. Measurement means much more than the output from social media tools, good measurement applies the specific context of your organization and industry. We won’t try to dazzle you with a bunch of talk about creating KPI’s (Key Performance Indicators), but if you’re dazzled from the brief mention we're OK with that. You can’t manage what you can’t measure, moving social media programs beyond the “pilot” phase requires detailed measurement and a clear perspective on delivering business value.