Platform selection
Analytics tools
Production
Content creation
Editing
Distribution
Measurement
Syndication
Web video strategy
Number of years it would take to view
every YouTube video
The adoption of videoas an integral part of marketing strategy has grown exponentially over the past decade. Once the exclusive domain of the big-budgeted, web video has evolved as a powerful communications tool for businesses of all sizes. With today’s ubiquitous high-speed Internet connectivity and the clear acceptance of web video as a communication vehicle, marketers have certainly recognized the value.
While getting started with basic web video is relatively easy (think YouTube), there is still a lot to learn if you are to get the most from this medium. From understanding the capabilities of the tools available, to advertising options and ways to measure the performance of your web video program, we will help you make sense of
this hot marketing area.
Platform Selection
Foundation is everything
Reaching the decision to get started can be challenging enough, but understanding what to use can be confusing. The integration of services for the creation, management, distribution, and reporting/analytics of video continues to grow through various through new platform offerings. We know what works.
Production
Not the time for amateurs
We combine technical expertise with a vast network of professional filmmakers, audio engineers, and technical production professionals to help you produce video content of the highest quality. You deserve well-crafted and interesting videos for your audience. Why risk producing marginal results?
Distribution
Get it out there
Distribution of web video continues to develop and refine. Like so much today, it’s a lot take-in. Whether the latest live streaming application, dedicated “channels” with their proprietary players, or even some of the most interesting torrent sites for non-pirated content (legal of course), we are here to help.
Strategy
It’s not just about the film
Anyone can post a YouTube video on a website. The key is to be sure that you think through your objectives and know how video fits in your mix. Video is a powerful and accepted medium but amateurish or reckless application of video content can do more harm than good. We build effective strategies.